Amplifying Organizing

Using race-forward narratives in organizing programs

Building a multiracial democracy requires effective communication, in person, and online. Every organizer, campaigner, and advocate is faced with the same fundamental challenge: we need to spread the word about our cause in order to meet our goal. By spreading a narrative across layered modes of communication – including real time organizing – we can win power on our issues, in our statehouses, and at the ballot box.

This guide is specifically designed for Organizing Directors, Canvassing Leads, and others in the field, so you can use Race Class Narrative (RCN) and other empirically-based messaging research on the doors, in the streets, and at the mic.