Best Practices for GOTV and Vote-By-Mail Efforts (2020) (501c3 version)

Note: This guide has been updated. For the most recent insights, check out the latest version of our GOTV and Vote-By-Mail guide.

Unlike typical persuasion campaigns, successful get-out-the-vote efforts must elicit behavior change. We need to build up our audience’s habit of going to the polls or mailing in their ballots. The following principles, drawn from years of research, form basic best practices for GOTV.