Research Slides: Messaging to Make Billionaires Pay What They Owe - Fund Our Future 2026 Research Briefing
In this July 2026 briefing, we shared our updated Fund Our Future messaging findings. In collaboration with ASO Communications and Voss Research and Strategy, we reveal new narratives that move our base and persuadable audiences on raising revenue for public services, funding state governments, and making billionaires and corporations pay what they owe in taxes and wages.
This slide deck includes:
How to effectively persuade Americans across place and party to believe billionaires and corporations should pay what they owe in taxes and wages
Mobilizing Americans to take action to demand better services so we can care for our communities
How to combat cynicism and increase the belief that by joining together we can create a future where we are all free to thrive
State-specific research on tax/revenue ballot initiatives in our partner states [specifically Arizona, Florida, Michigan, and Pennsylvania]
You can also check out our Fund Our Future page for messaging guides and more resources.
