Research Slides: Mobilizing Toward Climate Justice

Results and Recommendations for Mobilizing and Moving Communities

Research conducted by We Make the Future’s Climate Cohort, ASO Communications, HIT Strategies, and Lake Research Partners, looked at three research questions:

  • How do we mobilize people to demand energy that’s not just clean, but in their hands, controlled democratically by a public board, committee, and/or community? 

  • How do we build support for solutions that benefit people of color among others most impacted by the climate crisis? 

  • What forms of advocacy are people most interested in taking after a climate disaster? (focus groups only)

Read this slide deck to learn how to effectively activate our base, persuade the conflicted, and reveal the opposition as outliers in order to deliver critical victories.

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Messaging Guide: Mobilizing Towards Climate Justice

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Recording: Mobilizing Towards Climate Justice